Profile photo of Shruti Chaturvedi
Shruti Chaturvedi
Telling inspiring, powerful, (extra) ordinary stories brewing around on Chaaipani. @adhicutting on Twitter.

What is Paris Climate agreement and why everyone scrolling social media sites should care about it

The USA has officially walked out of the Paris Climate Agreement. On this highly regressive event, we bring you a condensed article about everything you should know about the Paris Climate Agreement with an answer to every ‘why you should care about’

3 weeks ago No Comments Views

At 23, this solo design entrepreneur from Chandigarh has built a bootstrapped, profitable business

“I am proud of myself for everything I’ve managed to do. Feels great when people appreciate my work, call me ‘fashion entrepreneur’, ‘designer’. Inara is more a part of me now. My vision. My passion.”

1 month ago No Comments Views

9 things Shah Rukh Khan spoke in his TED Talk that made us want to create a listicle!

Shah Rukh Khan, the undisputedly BEST IN BOLLYWOOD gave a TED Talk on April 27, 2017 at Vancouver. In the talk, he picked anecdotes from his life and co-related it with humanity.

1 month ago No Comments Views

Depression, the secret we share | World Health Day

I know its hard to imagine silent suffering in a world populated by brazen Tweets, attractive DPs and high-wattage happy emojis. But be sensitive, go beyond what meets the eye and you’ll find that there is much that is left unsaid. After all, even a happy emoji is nothing but a mask.

3 months ago No Comments Views

Of pocket phone book and making a mark in Indian television & film industry – Harsh Chhaya’s story

“You know, we used to get this small diary in locals which would have phone numbers of some connected people in the Bollywood, who would connect one to more. At least that’s what the cover page said. So I bought it. Kaam kese dhundta warna?”

6 months ago No Comments Views

In the middle of shiny funding news, this entrepreneur addresses the elephant in the room – depression

“My mother would come to my room to give me food and water, almost every day for several months. I wouldn’t even get up to wash my hands..

6 months ago 2 Comments Views

Story of the brain behind India Film Project – Asia’s biggest platform for budding film-makers

“That day, I had left office for home. On my way back, I surfed through IRCTC, saw a 10 pm train back to Ahmedabad from Mumbai, and booked it right away.”


“I was a little frustrated. I really used to miss those days of 3 hour long chaai sessions with my friends back Ahmedabad. Mumbai is fast. People are busy. Bas, toh aa gaya.”

This is Ritam Bhatnagar, talking of that one life changing decision, while we sip over some Chaai at the lush CIIE campus. This was an easy appointment, I wanted to learn the nuances of video content generation and there couldn’t be a better person than him — the brain behind India Film Project, Asia’s Largest Film-making challenge. Ritam has witnessed video storytelling evolve over 7–8 years, screening and seeing filmmakers setting the bar high with every coming year.

“Video is the most immersive form of communication in the human history. And the truth is that for years to come we’ll not have another medium of communication so powerful and vast than this, and those which would be, will be a mere extension of the same concept,” he says, almost like reading out a well rehearsed text.

Come to think of it, he is right.Our lives right now are surrounded by videos. From smart classrooms to self-learning tutorials. Movies to web series. Add to it, cheaper internet plans and smartphones have increased the consumption in multi-folds.

Coming from Bhavnagar, a city in Gujarat, Ritam had his first stint in entertainment industry in the second year of his college, where he, along with a friend, would buy rights of international movies and screen them at theatres.

“Internet was a very new phenomena then. We’d write mails to international film-makers, buy rights and would screen movies every Thursday at theatres in Ahmedabad. This included ones like ‘The Godfather’. In merely a few weeks, we were running more than 3 houseful shows every Thursday.”

Seeing the huge success of the idea, the company was acquired by a national multiplex chain.

“I was just in my early 20s then, and it was a lot of money. Startup jesa toh kuch kisiko pata bhi nahi tha,” he adds.

Fast forward to 2011, Ritam had just moved back from Bombay to the city he was comfortable with — Ahmedabad.

“I had no plan, bas ese hi agaya tha. For 4–5 months, I stayed at a friend’s place and would take up freelance projects. However, the idea of India Film Project kept crossing my mind time and again. Until one day, we decided to act on it.”

He tells me how he and his friends in Mumbai, would do shoots over the weekends.

“My roommates were from filmmaking background and were passionate about making a career in the industry. Hanging out with them and their friends, I realized the need of a platform where people like them and more like me — who are amateurs but ‘want to try’ film-making.”

And then, on 18th July 2011, Ritam, Rohan and Martin sat through the evening to put the idea on paper.

“It was just another boring nights, where people get all intellectual after getting sloshed. We planned out the basics. By basics, I mean very basic things. ‘Competition jesa rakhenge, we’ll give 50 hours to film-makers’”

“But why 50 hours?”

“Imagine you’re a working professional. Now, most of them have a weekend off. You come home on a Friday night. Work on the film over the weekend and you go to the office on a Monday morning. This was supposed to be for the everyday individuals like you and me.”

Even before the guys got over the hangover of the last night, the website went live and the date was announced — 11th August 2011.

“The name was announced too, Ahmedabad Film Project, because honestly, we thought Ahmedabad mein hi successful hojaye woh bhi bohot hai.”

In next 20 days, AFP got over 680 registrations from 11 different cities.

“We were stoked. I still remember the first person who registered. It was 11 AM.”

“This was a one-time thing. For the next six months, I became inactive again — focusing on my job. And then one day, we got a call. And that changed a lot of things for us.”

It was an inquiry from an individual about the next edition of Ahmedabad Film Project.

Unsure till this point, Ritam replied, “Hoga. Bohot jaldi.”

“This was when we realised that this needs to happen every year, and grow multi-folds y-o-y. We wanted to make the second edition better. Kick it up a notch.”

Trying his luck, Ritam searched for e-mail ids of big film-makers on the web, and luckily got his hands on that of Shoojit Sircar’s. 

“We wanted him as a jury. I wrote him an e-mail late-night, and few hours later, we got his reply stating how excited he was about the idea, all he wanted from us was to arrange for his travel and accommodation! This turned out to be my favourite edition. We had 1200 entries from 23 cities that year.”

This edition later, the team decided to rename this idea as ‘India Film Project’ because certainly, it wasn’t limited to Ahmedabad anymore.

“By this time, we had become a sensation. We were getting recognition and features in media and newspapers. We had entries coming from all age groups. We had a team of 6-year-olds submitting their entries! And then there’s this old couple from Chennai who have been participating since last 4 editions. They make a film every year. And that…is overwhelming.”

India Film Project was a serious business now. And bringing Shyam Benegal as a part of Jury in 2014 was proof of that.

“Things were getting really exciting. In 2014, we were enabling and encouraging international participation. From the last edition of India Film Project we added the option for participants to upload their content on YouTube. That opened the portal of opportunity to a lot of aspirants.”

There’s so much spark in him as he speaks of it. He takes a pause, orders a ‘healthy’ sandwich.

“Yaar, Megha has forced me into healthy eating, to lose some weight.”

She comes in the conversation at just the right time when we are talking about IFP.

“She came to meet us on the first day of the first edition of India Film Project. She was an RJ with Radio Mirchi then, and we were literally so excited that our event was going to be spoken about on radio! She interviewed Sanjay Gadhvi who was the jury member for the first edition. That’s when we both got talking and eventually got married. Megha and IFP go hand in hand.”

He tells me how Megha is now an integral part of the IFP team and with every edition, her responsibilities keep increasing.

India Film Project has carved a space in the industry that didn’t exist a decade ago. From an idea of 3 roommates in Ahmedabad to do something about the things they are passionate about to revolutionising the industry. From 4 sponsors of 10K each in the first edition to getting brands like Coca-Cola on board, India Film Project has come a long way!

“We are going to have over 10,000 film-making enthusiasts turning up on 1st October’16 in Mumbai, our first time outside Ahmedabad. We’ve screened the best films out of 1220 films, up for awards night tomorrow! Our Jury this time includes film-makers like Madhur Bhandarkar, Nagesh Kukunoor, Sriram Raghavan and Vetri Maaran. I can’t even tell you how excited I am!”


India Film Project is happening in Mumbai on 1st October’16. Not just screenings, but this edition is going to witness some amazing sessions by the ones who’ve ‘been there, done that’. Drop by to their website for more information.

Edited by: Aditya Mankad. 

9 months ago No Comments Views

Make in India, language no bar! | Hindi Diwas

हमको अँग्रेज़ी नही आती, अगर इंटरव्यू करिएगा तो हिन्दी में करिएगा

(I don’t know English. If you want to interview me, interview me in Hindi)

That’s Pooja for you . Unafraid and undeterred. Coming from a village near Deoria, 26 year old Pooja has set up her business of handicrafts back home, employing over 50 women of her village. When we had this conversation, Pooja had just returned after pitching her business to a panel of investors.

I remember my first startup pitch presentation at an event in Goa. The jitters of doing something for the first time, surrounded by a bunch of smart B-schoolers, minus existence of “B” words in my vocabulary— it was scary. In lunch breaks, the guys talked about valuations, FMAs, Hockey Stick, Sweat Equity. And about convertible notes. And financial projections. Insert some more fancy English words. I panicked. I couldn’t comprehend. At one point, I wanted to run away, enjoy Goa and get back home. I thought my startup idea was about telling stories, I mumbled to my friend on a ‘cheer-me-up-right-now’ phone call.

The reason why I began the article with Pooja’s language preference verbatim, is because I hardly hear such disclaimers. Because I hardly have had the balls to give such disclaimers. Of telling the other person, ‘Hold on, I don’t get these words. Can we talk in a language which both of us can understand?’

We are a country which hails of its diverse culture and language background, how we live in harmony despite the diversity. There are 1652 recognised languages spoken in India, a simple google search told me that, but my point is, “Is language the reason we won’t be successful?”. Take a second, ask yourself these questions: Can you create something? Do you know what are factors that your customers need, in what you’ve created? Can you sell? Can you understand your customer’s emotions, their grievances ? Well, you deserve a pat on your back. In neither of these questions did we face the problem of language. But we will when we reach out to customers who do not understand our dialect. But that is a part which can be taken care of. Either you can learn their language or you can have someone who knows both (Using jargon this person can be called a “translator”) Voila!

Indian startup ecosystem is buzzing with new ideas and vibrant energy. Thanks to increasing digital penetration and PM’s Startup India plan, people across lengths and breadth of India are taking the plunge to solve problems that most of us chose to settle with. Emerging startups from smaller towns and villages, they say, are bringing simple yet fundamental solutions.

“I think startups from smaller cities and villages have more matter in them because they experience problems first hand. Food-delivery is not a problem for them, availability of food is. Innovation in agriculture, edu-tech, healthcare, etc. is made considering limitation of resources. We can’t afford to lose out on these brains, just because they can’t pitch in English,” says Vivek Satya Mitram, founder of AdviceAdda.

He adds,

“Coming from a media background, I believe it must be a media’s prerogative to create good, educative content in Hindi. How do you explain ‘traction’ in Hindi? Merely translations don’t help. Entrepreneurs coming from tier 2 and 3 cities aren’t usually acquainted with English and the ecosystem that it is now, de-motivates them. On Hindi Diwas, I think we, as a startup community should pledge to embrace people speaking languages other than English.”

If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart. Nelson Mandela couldn’t have put it better. Though we are promoting education in English, we discard those who have already been brought up in a certain environment and no one can understand the need of their people better than they do. So, as it turns out, it might be beneficial to learn a dialect and understand our culture once in awhile if we want to see some progress.

Aditi, co-founder of EngineerBabu, is from Indore. She tells me how she doesn’t know ‘convent like English’. Aditi and her team recently raised their first round of funding from Scale Ventures, after bootstrapping their company for over 2 years, building a team of 47. She shares,

“I’ve often had instances when I felt hesitant at networking events, where everyone would speak and preach in English. Not that I can’t speak English, just that I wasn’t raised in that sort of an environment. It is not a language I am comfortable with. Over time, I realized that it is not about English or Hindi, it is about communicating your vision and plan in a right way.”

Speaking of this, Rahul Narvekar, founder of The India Network says,

“I’ve been travelling across tier 2 and 3 cities for last few months, and I have personally tried to understand problems faced by some of the best brains. Language certainly is one of them. Keeping these problems in mind, we initiated The India Network, that intends to connect budding entrepreneurs from these cities, providing them the right connect, funding and giving them the recognition they deserve — irrespective of the language the team speaks or works in. If the idea is great and the team proves itself with the execution, we are good to go!”

Do you remember how Amitabh Bachchan opened the Cannes Film Festival 2013 in Hindi, his mother tongue. And Mr. Modi’s speeches in different countries, including at the UN? If they can do it amongst people who are impervious to the language, can’t we give it a try?

And well, we’ll take a liberty to tell you that Pooja is flying to Germany to learn about art forms and entrepreneurship, if that serves you some inspiration 🙂

9 months ago No Comments Views

A jobless pilot turned entrepreneur, Saumya Gupta is now one of the top sellers in major marketplaces!

Do you remember your first flight? The anxious feeling of clouds passing beneath you, watching the sunrise from up above, or looking down to earth with houses smaller than ants! It’s a high in itself, the feat of flight, overcoming the non-intrinsic ability to fly. Saumya Gupta, a girl who turned her flight around mid-air and landed to score ten-on-ten, when all else failed.

10 months ago 1 Comment Views

An extraordinary story of an average struggling actor in Mumbai – The city of dreams

“Bachhan sahab jo the, sadak pe rehte thee. Ek din achanak Mehmood ji se mulaqat hui aur break mil gaya.”

“You think talent counts? Contacts chahiye industry mein.”

10 months ago 2 Comments Views
Scroll to top