Mumbai
Lalbaugcha Raja
~1.5M devotees / day · 10M+ over 10 days
Mumbai's most iconic 'Navasacha Ganpati'. Reported by CNBC-TV18 and Business Today as drawing roughly 1 to 1.5 million devotees on peak days.
Cultural Collaborations
Where Bharat gathers, we open the door for brands.
We partner with India's most attended religious and cultural congregations, from Mumbai's biggest Ganesh pandals to Bengal's Jagaddhatri Puja, to help brands enter with sanctity, sensitivity and respect, and then scale the story on digital with ads, creator networks and PR.
The Chaaipani way
Seva first, brand next. Advertising is a byproduct of the experience we help brands give to devotees.
Our partnerships are seva-led. Brands enter with the intent of doing seva, enhancing the devotee's experience and facilities, not advertising. The visibility, the love, the earned media, all of it follows the seva. Never the other way around.
Seva
Hydration kiosks, shaded rest zones, helpdesks, bio-toilets, prasad logistics. Brands show up with service, not signage.
Sanctity
Every integration is co-designed with mandal trusts and local administrations. Pre-activation audits. Messaging reviews. Devotee-first by default.
Scale
The earned love and earned media follow the seva, then we engineer it to travel on Reels, news, creators and paid media.
From the press · Rath Yatra 2025
"We're consciously moving away from transactional sponsorships toward purposeful participation, where the brand's role is to serve first. What we're enabling isn't just marketing, it's meaningful presence. Brands are showing up not just on hoardings and signages, but with service. Brands are integrating with the pilgrim's real life experiences."
Ganesh Utsav · Maharashtra
India's biggest 10 days of devotion. We have the room.
Active partnerships across Mumbai, Pune and Kolhapur's most visited mandals.
Mumbai
Mumbai
Chinchpoklicha Chintamani
Lakhs across the 10-day festival
Among the oldest and most respected mandals in Lalbaug-Parel, established 1920.
Mumbai
Mumbaicha Raja, Ganesh Galli
Lakhs over 10 days
Famous for elaborate themed pandals recreating temples and palaces.
Mumbai
GSB Seva Mandal, Kings Circle
Lakhs over 5 days · richest pandal
Mumbai's most insured Ganpati. A magnet for Konkani diaspora and HNI devotees.
Mumbai
Andhericha Raja
Lakhs over 10 days
Western suburbs' biggest draw. Attended yearly by Bollywood and cricket A-listers.
Kolhapur
Kolhapur
Kolhapurcha Chintamani
Lakhs of devotees
Kolhapur's flagship mandal, known for its 21-foot Maha Ganapati idol.
Kolhapur
Nathagole Talim Mandal Trust
Lakhs of devotees
Heritage mandal with deep local Maratha cultural resonance.
Kolhapur · Rajarampuri
Vivekanand Mitra Mandal
Lakhs of devotees
One of the most-visited mandals on Rajarampuri Main Road.
Pune
Pune
Sainath Mandal
Lakhs over 10 days
One of Pune's most attended Ganpati pandals beyond the Manache five.
Pune
Maharashtra Tarun Mandal
Lakhs over 10 days
Cultural anchor for Pune's youth-led Ganpati celebrations.
Bengal · Jagaddhatri Puja
The grandest puja you may not have heard of.
After Durga Puja, Bengal's calendar climaxes in the former French town of Chandannagar, with a CM-inaugurated carnival and 75-foot idols pulling visitors from across the country.
Chandannagar, West Bengal
Chandannagar Jagaddhatri Puja
10–15 lakh+ visitors over 4 days
Bengal's biggest Jagaddhatri Puja. The 4-day festival in this former French town draws millions, with a CM-inaugurated carnival on Ekadashi.
And beyond
The full cultural map we operate on.
Puri, Odisha
Jagannath Puri Rath Yatra
1.5 crore+ devotees
Chaaipani is the appointed Social & Brand Integration Partner.
Mumbai
Ghatkopar Dahi Handi
50,000+ on-ground · 12M+ earned media views
India's biggest Dahi Handi, hosted by Ram Kadam. Chaaipani led brand integrations and PR.
Prayagraj / Ujjain / Nashik / Haridwar
Maha Kumbh
World's largest human gathering
Multi-week sacred bathing festival with 100M+ pilgrims across the cycle.
Maharashtra
Pandharpur Wari Yatra
10 lakh+ warkaris
Centuries-old pilgrimage on foot from Alandi/Dehu to Pandharpur.
Sikar, Rajasthan
Khatu Shyamji Mela
30 lakh+ devotees / Phalgun Mela
Annual Phalgun fair drawing one of North India's largest pilgrim crowds.
Tamil Nadu
Jallikattu
Lakhs across districts
Cultural sport during Pongal, with deep regional pride and brand interest.
On-ground × Digital
One pandal moment. A hundred million screens.
Once the integration is live, our digital arm makes sure it isn't just witnessed by devotees in the queue. Performance ads, a 500+ creator network, regional storytellers, PR placements and platform-native content take it national.
01
Listen to the mandal
We start with the trust, the priests and the local committee, not a brand brief.
02
Co-create the integration
Category-clean, devotee-first ideas that add to the darshan, never interrupt it.
03
Activate on-ground
Production, permissions, queue design, hospitality and on-site brand storytelling.
04
Amplify on digital
Reels, creators, regional press and performance ads carry the moment to the country.