ChaaipaniChaaipani

Our IPs

Culture, learnt from rooms we built ourselves.

Chaaipani has built and run its own culture-led formats across India, giving us first-hand understanding of audiences, communities, creators, cities, rituals and social behaviour on-ground.

Our owned IPs help us understand culture not from research reports, but from rooms, rituals, conversations and communities we have built ourselves.

At a glance

Three owned IPs. Three ways into culture.

Sharad Ratri

Format
Invite-only Navratri cultural experience
Scale
4,200 curated attendees across two invite-only nights
Brand opportunity
Premium festive integrations

Shaam Ki Chaai

Format
Offline social connection experience
Scale
20 cities, 5,000+ attendees
Brand opportunity
Youth, community, chai, dating/social brands

Kitli Conversations

Format
Live storytelling platform
Scale
15 cities, 200+ speakers, 4,000+ attendees
Brand opportunity
Thought leadership, city stories, founder/community engagement
Sharad Ratri , Chaaipani IP
01Chaaipani IP

Aarambh to Anant

Sharad Ratri

Invite-only Navratri cultural experience

Sharad Ratri↗

An elite, invite-only Navratri experience curated in Ahmedabad every year across two significant nights, the first night of Navratri (Aarambh) and Sharad Poonam (Anant). Built around ritual, aesthetics, community and cultural memory, Sharad Ratri brings together a highly curated audience of industrialists, founders, influencers, actors, creators, artists, celebrities and tastemakers, not exceeding 2,100 attendees per night. The format has become Ahmedabad's most sought after VIP, on-invite Navratri nights.

Scale

4,200 curated attendees across two invite-only nights

Brand opportunity

Premium festive integrations

Best suited for

Luxury, fashion, beauty, jewellery, festive gifting, F&B, lifestyle, automobile and premium consumer brands.

Press coverage

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Offline social connection experience

Shaam Ki Chaai

A social experiment built around the simplest Indian ritual, meeting over a cup of chai. Organised across 20 cities in India, Shaam Ki Chaai brought together 5,000+ attendees in rooms full of strangers. The format removed mobile phones, introduced people through games, and then socially matched attendees based on our reading of their personalities, interests and energy. Each matched pair then spent 30 minutes in conversation over chai. It was designed to bring back offline human connection in an increasingly screen-led world.

Scale

20 cities, 5,000+ attendees

Brand opportunity

Youth, community, chai, dating/social brands

Best suited for

Dating apps, social apps, tea brands, youth brands, colleges, communities, mental wellness platforms and experience-led consumer brands.

Live storytelling platform

Kitli Conversations

Chaaipani's travelling storytelling IP that went across 15 cities, discovering the most inspiring stories from each city and giving them a live stage. With 200+ speakers and 4,000+ attendees, Kitli Conversations became a city-by-city platform for entrepreneurs, artists, changemakers, creators and everyday people with extraordinary journeys. It helped Chaaipani build one of its earliest and deepest networks across India's creative, entrepreneurial and cultural communities.

Scale

15 cities, 200+ speakers, 4,000+ attendees

Brand opportunity

Thought leadership, city stories, founder/community engagement

Best suited for

Education, entrepreneurship, banking, technology, creator economy, media, social impact and regional storytelling brands.

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